Publication

The Canadian Standards Association (CSA) recently released the second edition of Environmental Claims: A Guide for Industry and Advertisers. Developed in partnership with the Competition Bureau, these guidelines serve as a reference for evaluating whether or not a product's environmental claims comply with the Competition Act, the Consumer Packaging and Labelling Act, and the Textile Labelling Act. Andrew Taylor, Co-Chair of our Cleantech team, examines the potential impact the CSA's parameters could have on the way companies advertise and market their products.

Click here to read the article, which appears in the Fall 2008 issue of Ogilvy Renault's Passport for Business.

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